![]() ![]() Once Marvel was ahead, it basically underwent a "display space" war with DC throughout the 1970s. It was a lot less strict than in the early days of the Marvel Universe, but once Marvel was free of it, the company was obviously MUCH freer) and had even briefly passed DC in market share in the late 1960s/early 1970s before moving ahead for more or less good in the early 1970s when both companies raised their prices along with their page counts, but Marvel then lowered its prices (and page count) quicker than DC (when you are dealing in an impulse buy industry, price point plays a major role) and pushed ahead for good. The first is that Marvel Comics had been coming on VERY strong in sales once it was free of its previous distribution deal (their earlier distribution deal was done through a distributor owned by their biggest rival, DC Comics, that limited the amount of titles that Marvel could release. ![]() I don't want to give you the false impression that the comic book industry has ever been this very prim and proper type of business, but at the same time, there are definitely certain periods that were MORE wide open than others, and one of the most prominent examples of this was the early 1970s. The Spider-Man foe, Man-Wolf, was named before anyone knew who Man-Wolf was actually going to be. Great deal, right? So go follow my Twitter page, Brian_Cronin! COMIC LEGEND: NOTE: If my Twitter page hits 5,000 followers, I'll do a bonus edition of Comic Book Legends Revealed that week. ![]()
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